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About Today's Bride Magazine & Shows |
In August of 1989, inspired by their own recent marriage, Jim and Denise Frericks began Jadlyn Wedding Consultants to help fill the need for knowledgeable wedding planners in the Akron/Canton area. In September of 1990, they had grown enough to incorporate, becoming Jadlyn Incorporated. Contact with local brides and bridal-related merchants led them to realize a greater need for a local informational resource for engaged couples. Thus, Today's Bride Magazine and Bridal Shows were
born. And NOW in 2010 Jadlyn Incorporated/Today's Bride is proud to celebrate 20+ YEARS in the wedding industry and is widely considered the “bridal authority" in the Northeast Ohio area.
Today's Bride revolutionalized the wedding market by combining a comprehensive wedding magazine/planner, high caliber bridal shows and the vast access of information on the Internet.
Today's Bride Magazine is an annual publication with 2 editions for the following areas: Cleveland and Akron/Canton. Today’s Bride is in a jumbo 9 ½ x 12” format with a modern layout and design that guides readers to the local advertisers including a detailed wedding planner to assist the bride in her entire bridal planning process. Today’s Bride has a comprehensive distribution which includes free copies to engaged couples via the advertisers' retail locations, area bridal shows, direct mail and available for
sale on our website todaysbride.com.
Today's Bride shows are the largest, most prominent bridal events in the Midwest. Over 500 businesses exhibit at the shows each season. Having produced nearly 100 bridal shows in its career, Today's Bride is recognized as the areas most experienced and respected bridal show producer. Our company now produces four shows per year with a total attendance of 15,000 people. Because of our commitment to the market and the advancements of our products and services, Today's Bride shows does not have any significant competition
in the Northeast Ohio area.
Today's Bride revolutionized publishing by being one of the first wedding web sites in the nation in the early 90’s and was nationally recognized as a leader in the market. Today, www.todaysbride.com averages over 35,000 unique visitors and more than 103,000 page views per month. For a Northeast Ohio bridal/wedding niche market, these numbers are huge and attribute to the overall success of the magazine and bridal shows.
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Meet the Today's Bride Team
Jim Frericks has a strong background in print and promotional advertising. He holds a Bachelor of Arts degree in Communications from Bowling Green State University with a minor in radio, television, and film. During college summer breaks, he worked at a radio station and upon graduating in 1985 returned to his hometown of Circleville, Ohio, to work for the local newspaper. Two years later Jim moved to Akron to work for yet another newspaper, then moved on to WKDD
96.5 FM
radio. In October 1989, he chose to devote himself full-time to Jadlyn Incorporated.
Denise Frericks holds a Bachelor of Science in Business Administration from The University of Akron, with an emphasis in Marketing. She also holds Associate's degrees in Transportation and Data Processing. After college, she worked for two years as a corporate accounts representative for Computerland, then moved to Computer Task Group, a software services consulting firm where she sold consulting services to Fortune 500 companies for five years. In 1991, she joined Jim in working full-time for Jadlyn Incorporated.
Together, Denise and Jim combined their entrepreneurial spirit, managerial style and creative vision with the area's leading talent to build Today's Bride to be Ohio's largest bridal marketing group.
Jennifer Judy Fyffe joined Jadlyn Incorporated in 1994 as an account executive and was promoted to Bridal Show Manger in 1998. She holds a Bachelor of Science in Business Administration from Miami University and a Masters in Business Administration from the University of Akron. Jennifer currently serves as a Board Member of Bridal Show Producers International, the trade association for the bridal show industry. Sought after for her vast wedding expertise, Jennifer has made numerous special guest appearances
on local television affiliates ABC, NBC, FOX and CW networks.
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Why Advertise with Today's Bride
- Lowest “cost per bride” ratio for print, bridal shows and internet
- October & January Today’s Bride Shows are the largest attended trade shows in Ohio with over 6,000
registered brides-to-be
- Today's Bride prints & distributes 45,000 all-color wedding magazines between the Greater Cleveland and
Akron/Canton areas per year
- www.TodaysBride.com averages over 33,000 unique visitors per month with 54,488 visitors for January 2010
- www.TodaysBride.com rates in the top 1.2% of total Internet traffic – nearly 6x more than our closest local competitor
- Today's Bride Magazine & Shows is the most trustworthy marketing company with over 20 years of publishing,
trade show and internet experience
- Today’s Bride averages an 84% customer confidence (renewal) rating
- Today's Bride Magazine & Shows is locally owned & operated by hands-on owners Jim & Denise Frericks of Akron, Ohio
Click here for more information on Advertising with Today's Bride.
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